Sales Development Representative

Location: Ontario, Canada - Remote

About SOVRA

SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability — helping governments operate more efficiently and transparently on behalf of the communities they serve.

At SOVRA, the work you do matters. Every improvement we make helps public organizations stretch taxpayer dollars further, operate with greater transparency, and deliver better outcomes for millions of people. We’re a growing, mission-driven company where smart, curious people come together to build technology that serves the public good. Learn more at SOVRA.com.

About the Opportunity -

Edilex, a SOVRA company, specializes in developing cutting-edge legal drafting software that transforms how public organizations, procurement teams, and legal professionals draft, manage, and secure their documents. Trusted by over 6,000 professionals across Canada — including municipalities, school boards, hospitals, and Cegeps — Edilex helps institutions move away from slow, inconsistent manual processes toward centralized, compliant, and collaborative document workflows. Their two core solutions serve distinct markets: Legalflo for public procurement teams automating contract and RFP drafting, and a legal drafting platform for in-house legal teams. Learn more at edilex.com.

This SDR role exists to build qualified Canadian buyer-side pipeline for the AE team. You’ll research target accounts, run outbound sequences, qualify interest, book discovery meetings, and hand off strong opportunities with context so AEs can advance the deal.

What You’ll Do -

1. Pipeline Development

• You build outbound pipeline from scratch — prospecting procurement leaders, municipal decision-makers, and school board administrators across Ontario through targeted research and personalized bilingual outreach.

• You treat procurement events as pipeline opportunities — developing and executing strategies for digital and virtual events organized by Edilex and third parties.

• You refine the message continuously — sharing what resonates (and what doesn’t) directly with marketing so Edilex’s Ontario positioning gets sharper over time.

2. Discovery & Qualification

• You run discovery calls that go beneath the surface — understanding how public sector organizations are structured, where their procurement pain sits, and what makes a lead genuinely worth handing to the Account Executive team.

• You hand off with context, not just a name — AEs receive a well-documented picture of what the prospect cares about, what their current process looks like, and why Edilex is a fit.

3. Sales & Marketing Alignment

• You represent Edilex credibly in every conversation — you understand the product, the Legalflo and Edilexpert solutions, the security certifications, and the pain of manual procurement drafting well enough to hold an intelligent first conversation with a skeptical procurement officer.

• You work closely with marketing — testing and improving outbound messaging so that what Edilex says in Ontario is grounded in real prospect conversations, not assumptions.

4. Funnel Ownership & Reporting

• Your pipeline is organized and your data is clean — Salesforce reflects reality, your activity metrics tell a coherent story, and your accounts are always researched before outreach.

• You flag patterns early — when outreach isn’t converting or a segment isn’t responding that you bring a hypothesis and a proposed adjustment, not just the problem.

What You’ll Bring -

Required -

• 1-3 years of Outbound experience in a B2G or B2B environment — you’ve built pipeline from scratch, not just worked inbound leads. You know how to research accounts, write personalized outreach and have followed up actively.

• Strong English Communication skills — you can write clear prospecting emails and hold confident discovery conversations in English.

• Business Curiosity — you can learn how public-sector buyers work, ask thoughtful questions, and identify when an opportunity is worth handing to an AE.

• Strong business acumen — you can quickly assess an organization’s structure, navigate multiple stakeholders, and identify who owns the problem Edilex solves.

• Salesforce proficiency and SDR activity discipline — you have hands-on experience using Salesforce to log calls and emails, track follow-ups, document prospect context, and maintain accurate account, activity, and meeting-booking data.

• Authorization to work in Canada — we are not able to sponsor work visas at this time.

Nice to Have -

• Bilingual fluency in English and French — you communicate with equal confidence in both languages, in writing and live on calls with Ontario’s public sector contacts.

• Familiarity with procurement or legal technology — you can speak to the pain of manual drafting or RFP processes because you’ve encountered it firsthand.

What Success Looks Like -

• 90 days: You’ve built a working outbound motion for Ontario — your target accounts are mapped, your messaging is tested in both languages, and you’re booking qualified discovery calls consistently. Your pipeline exists and is moving.

• 6 months: You’re handing off qualified opportunities at a pace that keeps the AE team busy. Your Salesforce data tells a coherent story, and your feedback on messaging has shaped at least one change to how Edilex positions itself in Ontario.

• 12 months: You’re a known presence in Ontario’s public procurement community. Your conversion rates reflect a repeatable process, and you’ve contributed to formalizing how the SDR function scales beyond your territory.

If this sounds like the role you’ve been looking for — we’d love to hear from you.

Thank you for your interest in SOVRA. However, only selected candidates will be contacted.

At SOVRA, we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices.