Senior Manager, Integrated Demand Generation & Account-Based Marketing

Novara is hiring a Senior Manager, Integrated Demand Generation & Account-Based Marketing to lead the strategy and orchestration of new-logo demand programs. This role will connect account-based marketing, vertical campaigns, paid media, email, webinars, events, content, and seller activation into a coherent go-to-market plan.

The Senior Manager will determine which audiences and accounts Novara should prioritize, how integrated campaigns should be structured, and how channel owners should work together around a shared business objective. This person will not own the day-to-day execution of every marketing channel. Instead, they will create the strategy, briefs, operating rhythm, and performance insights that keep the full demand engine aligned.