Lifecycle & Email Marketing Manager
Apply on company sitePosition Description
Novara is hiring a Lifecycle & Email Marketing Manager to build, manage, and optimize the email journeys that support demand creation and conversion. This role will own prospect lifecycle strategy, email campaign execution, nurture programs, re-engagement, testing, deliverability, and channel performance.
The Lifecycle & Email Marketing Manager will translate integrated campaign priorities into thoughtful communication journeys for different audiences and stages of the buying process. This person will be hands-on in Marketo or a comparable marketing automation platform, while partnering with Marketing Operations on system administration, routing, data governance, and technical architecture.
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