Founding GTM & B2B Sales Lead

About the Role

This is a rare founding GTM opportunity at a fast-moving pre-seed healthtech startup based in Berlin. You'll be the first dedicated B2B Sales hire — there is no playbook yet, and your job is to write it. You'll own the full commercial motion from day one: building pipeline, closing deals, and feeding real market signal back into product and pricing.

The company offers a personalized health operating system built around comprehensive biomarker diagnostics, clinician-reviewed insights, and year-round concierge support. On the B2B side, the platform powers corporate wellness programmes, insurer partnerships, clinic integrations, and a Diagnostics-as-a-Service API for partners. You'll be selling into employers, insurers, clinics, and corporate wellness buyers — deal sizes ranging from €10k to €500k+.

This role requires full-time, on-site presence in Berlin (Monday–Friday). Remote work is not available for this position.

What You'll Do

• Build and own the end-to-end B2B pipeline — outbound prospecting, inbound handling, and strategic partnerships — entirely autonomously.

• Run the full sales cycle: discovery → demo → negotiation → close, managing complex multi-stakeholder deals.

• Set up and operate the sales tech stack from scratch (CRM, enrichment, automation, sequencing, and signal tooling).

• Partner directly with the founding team to define ICP, refine pricing and packaging, and shape go-to-market strategy for B2B channels.

• Capture and relay voice-of-customer insights to inform product roadmap and operations.

• Develop scalable outbound motions using AI-first workflows and data-driven approaches.

What We're Looking For

Must-haves (dealbreakers):

• 2+ years closing complex B2B deals (€10k–€500k+) with a proven, demonstrable track record — preferably in healthtech, corporate benefits, insurance, or premium SaaS.

• Native German and fluent English — the majority of prospects are German-speaking; German proficiency is mandatory.

• Eligible to work in Germany without visa sponsorship (no visa sponsorship is available).

• Proven zero-to-one or early-stage experience — you've built or grown something from scratch, not just scaled a playbook at a later-stage company.

• Comfortable operating as a founding seller or first AE in a founder-led, fast-moving environment.

Required skills & experience:

• Hands-on proficiency with modern sales tooling: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear and AI-first workflows.

• Ability to build and manage a full B2B pipeline autonomously (outbound, partnerships, inbound).

• Experience negotiating pricing, packaging, and contracts with founders and executive stakeholders.

• Strong technical fluency — you can configure tooling, build automations, and iterate quickly without waiting for support.

Nice to have:

• Background or genuine interest in healthtech, corporate benefits, or insurance.

• Experience translating customer feedback into product and operational improvements.

• Track record with AI-augmented or data-driven sales workflows.

Compensation & Benefits

• All-in OTE: €50,000–€60,000 annually (base + variable; total package)

• Founding-team level ownership and influence over company direction

• Direct collaboration with co-founders on strategy, product, and pricing

Location

• Berlin, Germany — on-site, Monday to Friday

• In-person presence is a firm requirement for this role

• No visa sponsorship available; candidates must already be eligible to work in Germany