Lead Strategic Partnership Marketing Manager

 

What We're Looking For

We're looking for a strategic, commercially-minded Partner Marketing leader to serve as Appfire's primary marketing partner to our Alliance leaders. In this role, you'll translate executive partnership objectives into integrated go-to-market (GTM) strategies that strengthen strategic relationships and drive measurable business growth.

The ideal candidate thinks beyond marketing tactics, approaching partnerships through the lens of business strategy, commercial impact, and long-term ecosystem growth.

What You'll Bring

Strategic Alliance Expertise

• Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud.
• Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs.
• Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth.
• Ability to develop long-term partnership strategies that create mutual business value.

Executive Stakeholder Management

• Experience partnering with VP- and executive-level stakeholders across internal and external organizations.
• Proven ability to influence without direct authority and align diverse stakeholders around shared objectives.
• Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors.
• Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.

Commercial & Business Acumen

• Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance.
• Ability to connect marketing investments to measurable business outcomes and ROI.
• Makes strategic decisions based on commercial priorities and business objectives.

Strategic Go-to-Market Leadership

• Experience developing and executing integrated joint GTM strategies with strategic partners.
• Ability to lead marketing planning from strategy through execution, measurement, and optimization.
• Creates scalable GTM frameworks that can be applied across multiple strategic partnerships.
• Takes a holistic view of both the customer and partner journey.

Cross-Functional Leadership

• Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
• Excellent collaboration, communication, and program management skills.
• Drives alignment, accountability, and execution across highly matrixed organizations.

Results-Oriented Mindset

• Measures success through business outcomes, including:
  • Pipeline growth and acceleration
  • Partner-sourced revenue
  • Marketplace adoption and growth
  • Customer adoption
  • Executive engagement
  • Marketing ROI
• Uses data and insights to continuously optimize programs, investments, and partnership performance.

You'll Thrive in This Role If You

• Think strategically before tactically.
• Enjoy building long-term executive relationships.
• Can balance big-picture strategy with operational excellence.
• Are comfortable navigating ambiguity and influencing across complex organizations.
• Are passionate about building scalable partnership programs that deliver measurable business impact.

 

What we offer

Equity Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.

Paid time off Employees receive 25 days of paid time off per year, with the option to carry over up to 10 unused days to the following year. After 5 years of employment, employees receive 30 days per year. Canadian public holidays are also observed.

Training and personal development  Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.

Health insurance Appfire provides comprehensive coverage through Empire Health, including medical, dental, and vision insurance. Additional protection includes life insurance, critical illness coverage, accidental death and dismemberment, and long-term disability insurance.

Sport Allowance To promote health and well-being, Appfire offers a yearly sport allowance of CAD 600, which can be used to cover the cost of various fitness or outdoor activities — from gym memberships to sports equipment.

Volunteering Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.

Flexibility that fits how you work best The role is fully remote within Canada.