Lead Strategic Partnership Marketing Manager

What We're Looking For

We're looking for a strategic, commercially-minded Partner Marketing leader to serve as Appfire's primary marketing partner to our Alliance leaders. In this role, you'll translate executive partnership objectives into integrated go-to-market (GTM) strategies that strengthen strategic relationships and drive measurable business growth.

The ideal candidate thinks beyond marketing tactics, approaching partnerships through the lens of business strategy, commercial impact, and long-term ecosystem growth.

What You'll Bring

Strategic Alliance Expertise

• Experience working with Global Systems Integrators (GSIs) such as Accenture, Deloitte, or PwC, and/or hyperscalers including AWS, Microsoft, or Google Cloud.
• Experience supporting or leading the marketing workstream for Strategic Collaboration Agreements (SCAs) or similar executive-level alliance programs.
• Strong understanding of joint business planning, commercialization, executive governance, marketplace strategy, and partner ecosystem growth.
• Ability to develop long-term partnership strategies that create mutual business value.

Executive Stakeholder Management

• Experience partnering with VP- and executive-level stakeholders across internal and external organizations.
• Proven ability to influence without direct authority and align diverse stakeholders around shared objectives.
• Strong relationship-building skills with alliance leaders, sales, product, marketing, and executive sponsors.
• Comfortable representing Marketing in executive business reviews, steering committees, and strategic planning sessions.

Commercial & Business Acumen

• Strong understanding of how strategic partnerships contribute to pipeline growth, revenue, customer acquisition, marketplace expansion, and overall business performance.
• Ability to connect marketing investments to measurable business outcomes and ROI.
• Makes strategic decisions based on commercial priorities and business objectives.

Strategic Go-to-Market Leadership

• Experience developing and executing integrated joint GTM strategies with strategic partners.
• Ability to lead marketing planning from strategy through execution, measurement, and optimization.
• Creates scalable GTM frameworks that can be applied across multiple strategic partnerships.
• Takes a holistic view of both the customer and partner journey.

Cross-Functional Leadership

• Demonstrated success leading complex, cross-functional initiatives across Product Marketing, Demand Generation, Sales, Alliances, Regional Marketing, Product Management, and external partners.
• Excellent collaboration, communication, and program management skills.
• Drives alignment, accountability, and execution across highly matrixed organizations.

Results-Oriented Mindset

• Measures success through business outcomes, including:
  • Pipeline growth and acceleration
  • Partner-sourced revenue
  • Marketplace adoption and growth
  • Customer adoption
  • Executive engagement
  • Marketing ROI
• Uses data and insights to continuously optimize programs, investments, and partnership performance.

You'll Thrive in This Role If You

• Think strategically before tactically.
• Enjoy building long-term executive relationships.
• Can balance big-picture strategy with operational excellence.
• Are comfortable navigating ambiguity and influencing across complex organizations.
• Are passionate about building scalable partnership programs that deliver measurable business impact.

What we offer

Equity Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.

Paid time off Appfire provides unlimited PTO plus 10 paid holidays each year. Health insurance is 100% company-paid, with dental covered 50/50. Additional benefits include Vision, Group Term Life Insurance, Voluntary Life, Critical Illness, Accident, Long-Term Disability, and access to an Employee Assistance Program.

Training and personal development  Grow with Appfire University — our custom, on-demand learning platform designed to support your continuous development.

Volunteering Every employee receives 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.

Other benefits Employees can take advantage of Flexible Spending Accounts (FSA). They also receive a monthly stipend to support their remote-work setup, along with an Amazon account for ordering necessary equipment and peripherals. Through our benefits provider, employees are additionally eligible for fitness and wellness reimbursements. Appfire offers a competitive 401(k) plan with a company-matching component to help employees build long-term financial security.

Flexibility that fits how you work best The role is fully from within the US, with the option to work from our offices in Boston, Burlington, or New York if you prefer an on-site setting or simply enjoy stopping by the office from time to time.