Jr. Digital Communications Account Manager
Apply on company siteAbout the Role
WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing. Related experience is awesome to have, but never required - we'll train you on everything you need to know.
The Qualifications: Does This Sound Like You?
Do you:
- Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?)
- All majors welcome!
- Have a cumulative GPA of 3.4 or above?
Have you:
- Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)
Are you:
- Interested in a career in digital marketing?
- Interested in, and able to work full-time from our office in Harrisburg PA? (if you're still in school, think ahead - this would be for after graduation!)
- Comfortable in a customer-facing environment?
- Able to communicate well, both verbally and in writing?
- Not afraid of numbers, analysis, & new and emerging technology?
Do you identify with these traits and qualities?
- You're interested in the web, and like keeping up with new technology
- You're professional, dependable, and self-motivated
- You take pride in your work and always strive for high-quality results
- You work with urgency and enjoy getting things done
- You're proactive when it comes to solving problems
- You're a lifelong learner, and are always looking to stretch and grow your skills
- You love thinking both creatively and analytically, and love using data to make decisions
- You're excited about making a difference for clients and businesses from a wide range of industries
If you checked yes to all or most of these items, then there's a good chance you might be qualified, and we'd love to hear from you!
The Job Responsibilities: What You'll Learn to Do
Communicate with Clients
(About 40% of your day)
- Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
- Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
Plan and Execute Digital Marketing Strategies
(About 35% of your day)
- Create and execute data-driven SEO strategies and optimizations for your clients
- Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
- Plan content strategy and build outlines for our team of copywriters
- Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
- Perform light editing in the backend of client websites to correct errors and implement content
Analyze Marketing Campaign Data
(About 15% of your day)
- Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
- Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
Perform Marketing Research and Testing
(About 10% of your day)
- Conduct industry research such as competitor analysis and keyword research
- Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
Tools/Technical Skills You'll Learn on the Job:
(You are not expected to know these in advance - we'll teach you from the ground up!)
- Excel/Google Suite
- Google Ads and Analytics
- Basic HTML
- RevenueCloudFX
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development
- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
Career Growth and Upward Progression Paths
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
Potential promotional path for Jr. Digital Communications Account Manager:
- Digital Marketing Specialist
- Digital Marketing Analyst
- Digital Marketing Consultant
- Lead Internet Marketing Consultant
- Sr. Internet Marketing Consultant
In-Person Experience Alongside Our Team of Industry Experts
- This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
Compensation
- $50,000 - $53,000 (potentially higher based on work experience)
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