unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.
Influencer Marketing Coordinator
Apply on company siteFounded in 2020, unybrands is the next-generation brand accelerator platform built to acquire, integrate, and scale digital-first consumer brands. Headquartered in Miami, with offices in New York, London, Berlin, and Shenzhen, our 240+ team brings deep expertise across e-commerce, brand management, consumer retail, operational scaling, and M&A.
Since inception, we have acquired 30+ brands across Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home & Lifestyle — completing 20+ acquisitions and delivering 16 consecutive quarters of like-for-like organic growth post-integration.
Our competitive advantage lies in a fully integrated operating system purpose-built to transform digital brands into omni-channel category leaders. Powered by a proprietary technology stack built on NetSuite ERP with 200+ data integrations, our platform enables brands to thrive across marketplaces, direct-to-consumer channels, and brick-and-mortar retail.
We focus on acquiring digital-first brands within carefully selected verticals, then applying tailored value creation playbooks that drive growth through innovation, expansion, and automation. We believe the next generation of consumer brands will be built differently — and we're building the AI-enabled retail tech platform to help them consolidate and win.
Role Overview
We are seeking a highly organized, proactive, and detail-oriented Influencer Marketing Coordinator to support the execution of multiple influencer campaigns across brands and platforms. This role plays a critical part in day-to-day influencer operations, supporting Dana, our Influencer Manager, across the full influencer lifecycle—from creator sourcing and outreach to contract coordination, content tracking, and performance reporting.
This is an execution-focused role ideal for someone who thrives in fast-moving environments, can manage multiple campaigns simultaneously, and is eager to grow within influencer and social commerce marketing.
Key Responsibilities
Campaign Execution & Support
- Support the execution of multiple influencer campaigns simultaneously, ensuring timelines, deliverables, and communications stay on track.
- Assist the Influencer Manager with day-to-day campaign operations across the full funnel.
- Maintain clear and consistent communication with creators throughout campaign lifecycles.
Creator Sourcing & Relationship Management
- Source creators aligned with brand, platform, and campaign goals.
- Assist with influencer outreach, follow-ups, and relationship management.
- Support negotiations by tracking agreed-upon deliverables, usage rights, timelines, and compensation.
Contracts & Documentation
- Prepare and manage influencer agreements, including filling out contracts and updating terms based on creator-specific deal structures.
- Ensure contracts, briefs, and creator details are accurately documented and stored.
Content & Deliverables Tracking
- Track creator deliverables and published content across platforms, with a strong emphasis on TikTok and TikTok Shop.
- Monitor posting timelines, content approvals (when required), and live content status.
- Maintain up-to-date internal trackers for creators, content, contracts, and campaign status.
Performance Tracking & Reporting
- Monitor influencer content performance, particularly within TikTok Shop.
- Track key metrics such as views, engagement, GMV, conversions, and creator-level performance.
- Support reporting by compiling insights and performance summaries for internal stakeholders.
Qualifications
- Strong organizational skills with the ability to manage multiple campaigns, creators, and priorities simultaneously.
- Highly self-motivated and comfortable working independently while supporting a manager.
- Experience or familiarity with influencer marketing platforms such as Sprout Social, Upfluence, Euka, and FastMoss.
- Working knowledge of TikTok, TikTok Shop, and influencer-driven social commerce.
- Strong attention to detail with excellent written and verbal communication skills.
- Comfortable working cross-functionally with marketing, creative, and operations teams.
- Prior experience in influencer marketing, social media, or digital marketing is strongly preferred.
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