Director of Launch Management

At Second Nature, our people are our greatest differentiator. To build an industry-changing business, we don’t just need talent; we need an environment where high standards, continuous improvement, and customer obsession are the default.

Excellence is not a destination — it is how we show up every day. In twenty years time, we want every single employee to look back to their time at Second Nature and say: This is where I did my very best work. Where I grew the most. Where I pushed myself beyond what was comfortable. ✨

💟 About Us

Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.

And now you can join us. Apply today to join 290+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win! 🔥🔥🔥

📝 About the Role

We’re looking for a Director of Launch Management to own readiness visibility and operational accountability across every product and feature launch at Second Nature. This is a hands-on execution role; not a team management or strategy role. You will be the person who ensures every team is ready to deliver a raving fan experience when we launch.

You will own the launch framework, run the biweekly Launch Tiering Meeting, maintain the Launch Calendar as the single source of truth, and hold cross-functional teams accountable to their readiness commitments. You'll work at the center of a named core launch team — alongside Product Management, Product Marketing, and Enablement — and coordinate a broader set of functional stakeholders on every launch.

⭐ What You’ll Own

• Launch Calendar & Single Source of Truth

  • Own and maintain the Launch Calendar as the authoritative record for all active and upcoming launches — accountable for its accuracy and health.

  • Serve as the front door and source of truth for every active launch; when anyone in the organization wants to know launch status, you have the answer.

• Launch Tiering & Cross-Functional Coordination

  • Facilitate the biweekly Launch Tiering Meeting with the Heads of Product Marketing, Enablement, and Product Management — driving to three decisions per review: tier assigned, launch window set, and launch plan created with named owners.

  • Ensure the launch process is clearly run for every launch to ensure plans are activated.

  • Track org-wide readiness across all functional teams — Product Marketing, Product Management, Engineering, Enablement, Sales, CS, Implementation, RevOps, Support, and Legal — and escalate blockers before they become launch risks.

• Visibility, Reporting & Continuous Improvement

  • Provide executive leadership and company-wide visibility and reporting on launch status and risks.

  • Drive launch retrospectives and own the feedback loop that continuously improves how Second Nature launches — tracking team-level readiness patterns over time.

  • Manage readiness across the full launch lifecycle: from pre-launch planning and product readiness through internal enablement, go-live, post-launch monitoring, and retro.

🚫 What This Role is NOT

• Not a team management role. No one reports to you. You operate through influence, accountability, and the authority of the launch framework; not headcount.

• Not a project management oversight role. We need someone who personally executes; runs the meetings, drives the system impact briefs, tracks the checklists, and escalates the blockers.

• Not a role that absorbs accountability from other teams. Each functional team owns its own readiness. You hold the system; they own their deliverables.

✅ Key Outcomes

• Reactive post-launch fire drills decrease measurably — fewer surprise re-trainings, process corrections, and operational scrambles after launches go live.

• Cross-functional teams confirm operational readiness before every Tier 1–3 launch — CS, Implementation, Support, Legal, and Sales risks are identified upstream, not discovered mid-launch and are cleared before go-live, not catching up after.

• Launch retrospective findings reduce repeat failures — patterns of unreadiness across teams decline over time, not just get documented.

• The CPTO and ELT have accurate, real-time visibility into launch health — confident go/no-go decisions are made on data, not hallway conversations.

📝 About You

• Hands-on product launch execution experience in a fast-paced, multi-product environment; you've managed Tier 1-3 complexity launches, coordinating across many teams simultaneously.

• Deep understanding of the difference between a release and a launch, and between marketing readiness and operational readiness. You know that "done" is not when software ships.

• Experience driving cross-functional accountability without direct authority — you get things done through preparation, structure, and credibility, not title.

• Familiarity with launch tiering systems and complementary operational frameworks. You don't need to have used our exact tools, but you understand why they exist.

• Comfortable representing org-wide launch status to the executive team and the entire company.

• High-growth startup experience. Second Nature is building fast across multiple product lines — you are energized by that, not waiting for it to stabilize.

🤖 AI Innovation

We're thrilled about the transformative potential of AI innovation and its ability to drive progress at Second Nature. As we continue to explore and integrate AI into our workflows, we're eager to learn how you've embraced and implemented AI in your professional journey. In the interview process, we look forward to hearing about your experiences and exploring how we can collectively leverage AI technology to accelerate our growth.

💟 Why Second Nature?

🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan

📍Location: Work remotely from anywhere in the US

📆 Flexibility: Open PTO and sick days

🤩 The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform

🤗 Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect

💻 Training: A supportive team to help you grow your career and unlock your full potential

🚀 Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.