Retail Media Strategy Manager

ROLE: RETAIL MEDIA STRATEGY MANAGER
TEAM: MEDIA
LOCATION: UNITED STATES - REMOTE

COMPANY OVERVIEW

At Salt Media, we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you.

OVERVIEW

We are hiring a Retail Media Strategy Manager to lead & manage a portfolio of retailer relationships for one of our largest accounts. This is a leadership role responsible for developing media strategies & campaign plans and leading projects across multiple stakeholders. The Retail Media Strategy Manager will also be responsible for managing some day to day client relationships, budget tracking/pacing and aggregating reports.

Reporting to the AVP of Media Strategy, the Retail Media Strategy Manager will ensure partner satisfaction via the stewardship of media strategy, campaign planning, vendor management, and communications between internal & external teams. Ideal candidates have experience in retail media, within a brand, agency or network and can act as a liaison, translator and champion between our client partners and vendors. Past experience in consumer brands is a plus, especially with emerging brands.

You’ll partner closely with client teams, platform leads, analytics, and media execution specialists to ensure we bring clarity, consistency, and strategic insight to every campaign in the planning, execution, and reporting stages. This is a high-impact, high-visibility position ideal for someone who thrives at the intersection of media strategy, storytelling, and data.

CORE RESPONSIBILITIES

• Oversee the planning, execution, and reporting of retail media campaigns across a variety of networks, primarily within Walmart Connect
• Plan for annual, quarterly and campaign-specific initiatives, as directed by client’s priorities throughout the year
• Ensuring day to day success of both managed service and self service campaigns, including on time delivery, correct placements/audiences and client-directed KPIs are met
• Establish and maintain strong client relationships by deeply understanding their challenges, objectives, and long-term vision
• Collaborate closely across the C&C Media team to shape tactical campaign plans and ensure seamless execution of self service campaigns
• Serve as a point of contact for clients & vendors ensuring all communications and deliverables align with client needs and expectations
• Contribute to agency success as a leader within media team, providing strategic input and operational guidance to be used across all clients
• Compile data, write insights and deliver key reports to clients, including pacing, performance and quarterly strategic reviews
• Provide strategic insights and actionable recommendations to clients, leveraging data from campaign performance
• Supports projects by managing timelines, developing project plans, and working collaboratively across C&C teams to meet deadlines
• Prepare and compile agendas and materials for internal, client and vendor meetings
• Updates and manages internal and partner facing communications to share progress and challenges in a timely and succinct way
• Create measurement plans, aligning client goals to media KPIs that can be tracked throughout campaign duration, and after a campaign has ended

REQUIREMENTS

• 3+ years of experience in retail media planning or strategy, performance marketing, or media buying
• Proven experience leading multiple clients or a portfolio of accounts in a media agency environment
• Strong experience navigating the Walmart Ad Center (if you live it, we love it) and have earned Walmart Connect Ad Certifications
• Deep understanding of the retail media ecosystem, including Walmart (WMC & Scintilla), Programmatic (TTD), Social (Meta, TikTok) and Amazon. Additional retailers and eComm understanding a plus
• Understanding of Retail Search ecosystem & capabilities across most major retailers and grocers
• Proven track record designing and presenting executive-ready media plans, reports and QBRs
• Strong data literacy — able to interpret performance trends, work with analytics partners, and translate data into clear strategic insights
• Proficiency in media planning tools and data visualization platforms (Excel, Looker, Tableau, etc.)
• Excellent communication and storytelling skills — both written and verbal — with an ability to influence internal teams and client stakeholders
• Exceptional project management skills and attention to detail
• Adept at building strong relationships with clients, partners, and internal stakeholders
• Outstanding presentation and communication skills, capable of distilling complex strategies into actionable insights for senior executives and diverse audiences
• Bachelor’s degree in Marketing, Business, or a related field; an advanced degree is a plus

PERKS & BENEFITS THAT SET US APART 

We don’t just talk about balance, growth, and culture, we build for it: 

• Work-Life Flexibility: Fully remote work, up to 28 paid days off and winter holiday shutdowns
• Comprehensive Coverage: Choice of three Cigna medical plans, dental and vision coverage, employer-paid life and disability insurance, plus HSA, FSA and Dependent Care FSA options, 401(k) with immediate company matching, HSA contributions, and phone reimbursement to support your everyday work.
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.  
• Celebration-First Mentality: Legendary company trips, agency-wide events, and fresh Salt Swag to celebrate our people.
• Real Rewards: Employee referral bonuses, Perkopolis discounts, fitness and travel perks, and exclusive lifestyle savings.
• Culture of Belonging: Employee Resource Groups, an active DEI community, flexible accommodations, and a workplace where every voice counts.

WHAT WE STAND FOR 

• Salt of the Earth: We lead with humility, honesty, and heart — always. 
• Do What’s Right: No shortcuts. We choose integrity over ease, every time. 
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey. 
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward. 
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact. 

The anticipated annual base salary range for this position is $80,000–$100,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program. 

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.