Senior Manager, Brand Marketing

ABOUT THE JOB

We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative.  This is a foundational role within a newly created function.  RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us.  You will help define how RADAR shows up in the world including what we say, how we say it and where we say it.  As we scale, consistent and credible external presence will be a meaningful competitive advantage, and you will be at the center of driving it.

You will work closely with our Commercial, Product, Customer and RFID Center of Excellence teams to surface subject matter expertise and translate it into messaging that is coherent, compelling and on brand.  This role requires equal parts strategic thinking and hands on execution.

Responsibilities:

Brand Platform & Messaging

• Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity 
• Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters.
• Translate complex subject matter expertise from across the organization into externally-ready language that is credible, clear, and on-brand.
• Develop and maintain a campaign calendar including designing and development of franchise and one off content types 

Brand Standards and Enablement

• Build and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners (Customer Pipeline, Current Partners, Strategic Brand Partners, Technology Partners, Recruiting Partners etc.) without creating a bottleneck.
• Serve as the brand standard-setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale.

External Channels

• Manage the redevelopment of, and the ongoing content management of RADAR’S website, as well as LinkedIn, and press as RADAR's primary owned and earned channels: responsible for both strategy and execution.
• Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities.
• Develop a proactive communications calendar that builds consistent market presence

Internal Communications

• Partner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all-hands, milestone moments, and leadership messaging.
• Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels.

Campaign Management & Analytics

• Develop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum.
• Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time.

ABOUT YOU

Required:

• 8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection point where the brand needed to scale alongside the business.
• Demonstrated experience building or significantly evolving a brand platform, including positioning, messaging architecture, tone of voice and visual identity, preferably from an early or undefined state
• Proven ability to translate complex, technical subject matter into a clear, compelling external language that resonates with a business audience
• Strong digital fluency and website strategy experience.  Someone who understands how to structure a site for clarity, navigability, and conversion and can lead an agency or developer through a redevelopment with a clear point of view on messaging hierarchy, user flow and content layout
• Experience owning and managing external channels end to end, including LinkedIn and earned media, with accountability for both strategy and execution
• Comfortable working in analytics and reporting tools (google analytics or LinkedIn Insights, or similar) to track channel performance and translate data into decisions
• A builder who thrives in ambiguity, able to prioritize and execute while creating the playbook as they go.
• The ability to turn technical expertise and commercial nuance into language that resonates externally.
• Exceptional stakeholder management skills, earning credibility with subject matter experts and leadership alike.
• Experience managing freelance or agency talent across copywriting and graphic design

Preferred:

• Hands on experience with a CMS and direct involvement in a website redevelopment or significant redesign
• Experience with CRM tools and how brand intersects with demand generation (HubSpot, Salesforce or similar)
• Event management experience 
• Experience in retail technology, supply chain or an adjacent B2B vertical

WHAT YOU'LL DO

In your first 30 days, you will:

• Learn RADAR’s mission, technology platform, business model and commercial landscape, developing a strong enough grasp of what we do and who we sell to in order to write and speak about it credibly
• Get up to speed on any existing brand assets, guidelines or templates and assess what can be built upon versus what needs to be rebuilt
• Develop a campaign calendar and communications calendar that brings structure and visibility to brand activity across owned and earned channels
• Identify and brief any agency or freelance partners needed to support design, copywriting or PR execution
• Begin scoping the website redevelopment, including defining goals, user flow, content structure and agency requirements

In your first 60 days, you will:

• Take ownership of LinkedIn and begin establishing a consistent, on brand cadence of external content
• Have a website redevelopment plan scoped, agencies up and in motion
• Delivered initial brand guidelines and self-serve templates that allow the broader organization to communicate consistently without creating a bottleneck

In your first 90 days, you will:

• Have a foundational brand platform fully in place, including positioning, messaging hierarchy and tone of voice ratified by leadership and actively being used across the organization
• Have launched a refreshed LinkedIn presence with a consistent on brand content cadence that is building measurable audience engagement
• Website redevelopment is in active build with the agency, with clear milestones and a go-live timeline locked
• Be tracking and reporting on channel and campaign performance, with an initial view on what’s working and where to double down
• Have established yourself as RADAR’s brand standard setter and the go to resource for how we show up externally, enabling the broader organization to move quickly and consistently without creating a bottleneck

At RADAR, your base pay is one part of your total compensation package. The expected base salary range for this position is $150,000-$200,000. Individual pay is determined by work location and additional factors,  including job-related skills, experience and relevant education or training.You will also be eligible to receive other benefits including: equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan,  flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting. 

Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness.