Social Media Manager Italian Market - Italian and English speaker
Our mission and customers: We are creating the freedom for SMEs to succeed by delivering Europe's leading finance workspace with banking at its core, augmented by financial tools. We are proud to be rated 4.8 on Trustpilot, based on 55,000+ reviews. Our culture puts customer satisfaction at the core of what we do, as proven by our Net Promoter Score of 75 (more about our culture here).
Our journey: Founded in 2017 by Alexandre and Steve, Qonto has grown to 1,600+ Qontoers serving over 600,000+ customers across 8 European countries. We have been profitable since 2023, and we are just getting started.
Our beliefs: We hire for skills and potential. With 80+ nationalities, 45% women, of which 56% of women in our leadership team, diversity isn't a program; It's who we are. We've built a discrimination-free hiring process because the best teams are built on merit.
AI at Qonto: AI is deeply embedded in how we work (here) - Every Qontoer gets unlimited access to the best AI tools. We want people who experiment without waiting for permission, push AI beyond the obvious, know when to trust it, and when to question it.
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Join us as Social Media Manager Italy to define and execute Qonto's social media strategy across Instagram, LinkedIn, and YouTube for the Italian market. You'll drive brand awareness, engagement, and customer acquisition through culturally resonant content, influencer collaborations, and data-driven campaigns. You will report to Marta Rifà Llimós, Head of Southern Europe Marketing.
➡️ What you'll do
- Own the social strategy for Italy: Define the channel mix, content types (entertainment, product, educational, corporate), and calendar across IG, LinkedIn, and YouTube — with full autonomy.
- Build and run the content calendar: Coordinate the monthly publishing plan across Design, Press, Events, PMM, Community, and external agencies. You ensure on-time delivery and strategic coherence.
- Create content hands-on: Shoot and edit video/photo content using CapCut, Edits, Figma, or similar tools. Be comfortable on camera — you bring Qonto's Italian brand to life through owned content.
- Run paid social campaigns: Manage LinkedIn campaigns directly, coordinate Instagram paid with our Italian agency, and support YouTube Ads with the media team.
- Track performance and evolve strategy: Extract KPIs, draw conclusions, and systematically apply learnings. You use data to evolve your approach, not just report on it.
➡️ What we're looking for
- 3 years as the in-house social media owner for an Italian brand — not agency-side. You've designed and executed the full channel strategy across IG, LinkedIn, and YouTube solo, without an account manager or team below you. B2B or scale-up experience strongly preferred
- Italian copywriting excellence: sharp, error-free, culturally resonant. You localise, not translate. Perfect written and oral Italian and English.
- Data fluency: You work with Sprout, Google Analytics, Looker Studio (or equivalents) and you can walk through a campaign's performance metric by metric and tell me what you changed as a result — not just that results were positive
- Influencer management: You've run creator campaigns end-to-end — sourcing, briefing, negotiation, performance tracking. You've owned the full cycle.
- Paid social experience: You've managed LinkedIn campaigns and can brief an agency on Instagram paid with clear objectives and creative direction.
➡️ What we can offer you
- Full ownership of a market: You define Italy's social strategy and you execute it. No committee approvals — you own the output and the results.
- A growing content playground: Podcast, influencer collaborations, events coverage, video production — the formats are expanding and you'll shape what comes next.
- Cross-functional collaboration across Southern Europe: You'll work daily with Design, Press, Events, PMM, Community, and Qonto's global social media team. Marta's team covers Italy, Spain, and Portugal — three markets, shared learnings.
- AI-first environment: Daily experimentation with AI tools is expected. You'll have access to the best tools on the market to evolve your craft.
➡️ Your future manager
Your manager will be Marta Rifà Llimós, Head of Marketing Southern Europe, based in Barcelona.
- Her path? 10+ years in digital marketing across Southern European markets. Marta spent 5+ years at Engel & Völkers growing from Digital Marketing Assistant to Marketing Manager Iberia, then led EU performance and cross-channel marketing at Birchbox. She joined Qonto in 2022 as Marketing Lead Spain, built the market from the ground up, and was promoted to Head of Marketing Southern Europe in 2025 — now leading Italy, Spain, and Portugal.
- What does she bring to the team? A hands-on, data-driven leadership style with deep multi-market experience. She's built marketing operations from scratch and knows what it takes to grow a market. She runs a flat team where ideas are welcomed and ownership is expected.
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