Senior Product Marketing Manager

About the Role

As the Senior Product Marketing Manager, you will own the go-to-market (GTM) strategy, positioning, and commercial success for Perion’s buy-side adtech portfolio. Reporting directly to the VP of Product Marketing, you will act as the focal point for customer, product, and business insights, orchestrating cross-functional teams to launch products and solutions to support the company’s next phase of growth.

This is a high-visibility role for a sharp, self-starting adtech marketer who is comfortable with ambiguity, thrives in moving fluently between crafting executive-ready narratives and partnering with sales reps to close major enterprise deals, and is excited by the challenge of driving the global growth and scaling of Perion’s buy-side adtech portfolio.

Salary Range: $120,000-$140,000 base plus bonus

 

What You’ll Do - Drive Impact Across the Product Lifecycle

1. Positioning, Messaging & Master Narrative

• Sharpen Buy-Side Positioning: Define and continuously evolve the core positioning, value propositions, and competitive differentiation for Perion’s demand products.
• Develop and Refine the Demand Narrative: Translate technical product capabilities into compelling commercial stories across websites, pitch decks, collateral, and thought leadership content.
• Voice of the Customer (VoC): Understand customer pain points and use cases and inject customer insights directly into the product roadmap and GTM plans.

1. End-to-End Go-to-Market Execution

• Lead Scaleable Launches: Orchestrate comprehensive, cross-functional GTM strategies for new buy-side product launches, feature releases, and regional expansions.
• Drive Cross-Functional Alignment: Coordinate across Product, Sales, Account Management, and regional marketing teams into a single, cohesive commercial motion.
• Commercial Strategy: Partner with Product and Finance to analyze, A/B test, and optimize pricing and packaging models that maximize value capture.

1. Revenue Partnership & Sales Enablement

• Sales Enablement: Equip global sales and account management teams with high-impact collateral, including technical battlecards, objection handlers, ROI calculators, and segment-specific pitch tracks.
• Win/Loss Analysis: Run structured win/loss programs to uncover deep insights into buyer behavior, feeding intelligence back into product and commercial strategies.
• Accelerate Velocity: Partner closely with Sales leadership to directly improve win rates, pipeline velocity, and competitive displacements.

1. Market Insights & Competitive Intelligence

• Build Market and Competitive Expertise: Act as the go-to authority on demand-side adtech dynamics, tracking competitor moves, emerging ad formats, and changing buyer behaviors.
• AI-Driven Workflows: Leverage modern, AI-powered tools to automate competitive signal detection and deliver real-time field insights.
• Foster a Test-and-Learn Culture: Run continuous message testing and data-driven iterations to optimize market reception.

Who You Are

• An Adtech Expert: You have deep fluency in the digital advertising ecosystem, specifically regarding buy-side platforms, programmatic execution, and agency/brand workflows.
• A Strategic Storyteller: You have an exceptional ability to distill highly technical concepts into clear, value-driven business narratives.
• An Execution Champion: You possess a "do-it-all" attitude, comfortable operating as a strategic thinker while remaining eager to roll up your sleeves and execute.
• A Cross-Functional Connector: You are able to build strong collaborative relationships across Product, Sales, Account Management, and Marketing teams to gain buy-in and drive alignment.

Experience and Capabilities You Bring

Required:

• 5–8+ years of experience in a product marketing role within a B2B technology environment, specifically focusing on adtech, programmatic advertising, or digital media platforms.
• Proven track record of designing and executing full-lifecycle GTM strategies that measurably moved pipeline and revenue.
• Experience building sales enablement tools (battlecards, pitch decks, talk-tracks) tailored to both enterprise brands and agency holding companies.
• Comfortable utilizing modern PMM tooling and AI-powered workflows for market analysis and content creation.
• Bachelor’s degree in Marketing, Business, or a related field.

Preferred:

• Direct experience marketing AI/ML-powered advertising products.
• Familiarity with product-led growth (PLG) motions alongside traditional enterprise sales cycles.
• Experience working across global or distributed teams to adapt GTM frameworks for localized regional markets.

 

Perion is committed to building a company whose staff reflects the true diversity of our community. Our employees are hired, promoted, and rewarded on the basis of talent, performance, dedication and results. We embrace our diversity and are proud to be an Equal Opportunity Employer that welcomes all candidates without regard to race, creed, color, religion, national origin, alienage or citizenship status, sex, age, sexual orientation, gender identity, marital status, partnership status, ancestry, disability or veteran status.