Product Marketing Manager, GTM & Launch

About Owner

Owner is the AI-native system local business owners use to succeed, starting with restaurants.

We’re building the system that replaces the many tools owners use to run their business.

It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.

Product philosophy

Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.

Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.

Using Owner should feel like having a team of great operators, engineers, and marketers working for you.

Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo here →

Our traction

Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

Why we're looking for you

Owner is shipping faster every quarter. AI is compressing engineering time, the product roadmap is accelerating, and the cadence of new releases keeps climbing. That speed is the point. It's also an opportunity to improve.

Our customers buy Owner because we run their online experience and drive growth. They feel Owner is working when their sales go up, not when they learn about a feature. Every release we send them spends some social currency, and many releases need no action from them at all. Treating "more shipping" as 1:1 with "more launching" burns customer attention without earning anything back.

At the same time, the bottleneck has shifted. What gates value now is how fast Sales, CS, and Support can absorb what shipped and speak to it with confidence. And Owner's product portfolio is quickly moving toward features that require real customer action and adoption.

That's where you come in. You'll be part of a team that builds and runs our launch and GTM system. You'll set the logic for which releases reach customers and how each one lands. You'll own launch success and adoption metrics for the features that matter. And you'll equip every customer-facing team to speak with confidence, without leaning on "one more training session" as the answer.

This role is fully remote and can be based out of the United States or Canada.

The impact you'll have

• Build and run our launch system: clear logic for which releases reach customers, and how each one lands with a done-for-you base that expects results from Owner, not endless emails.

• Own launch success and adoption metrics for releases that require real customer action (e.g., releases a customer has to set up, configure, or use proactively). Set the bar, instrument the work, iterate until it lands.

• Run a cadence customers can rely on to stay current. E.g., regular customer newsletters, feature release sessions (working toward Shopify Editions caliber), and the in-product moments in between.

• Execute launches end to end across all marketing channels, in-product surfaces, case studies, Guru, and Support content, so the work doesn't fragment across our teams.

• Ladder case studies and proof points to Owner's platform story, so launches connect to the bigger picture rather than landing as one-off feature blasts. (In other words, Owner is more than the sum of its features, help customers understand that as the product grows.)

• Partner with Enablement to build rolling adoption programs across Sales, CS, and Support that keep customer-facing teams current, without leaning on "one more training" as the answer.

• Sit with Product from the earliest stage (scoping new functionality), so go-to-market and messaging are considered before even one line of code is written. Do not expect this role to be "launch bolted on at the end".

Who you'll work with

• This role reports to our VP of Marketing

• Product (PRD-stage partnership so GTM is in the spec)

• Enablement (your closest partner for keeping customer-facing teams current)

• All customer-facing teams across the funnel: Sales, CS, and Support

• Customer Marketing, Growth Marketing, Community, and Brand/Events (the channels and moments customers see)

What we're looking for

• 3-6 years of proven tech marketing experience in product marketing, GTM, or a closely related role.

• You've played a key part of a launch system that drove real impact. One that balanced product velocity, customer awareness and adoption, and a real respect for customer time and bandwidth. You can speak to the specifics.

• You're obsessed with AI upside. You currently use AI to move faster without sacrificing accuracy. You have ideas brewing on using AI in a GTM program that you're excited to apply here.

• You have a strong and novel POV on what GTM looks like as AI compresses engineering time and the product roadmap accelerates. You have a strong POV on enabling customer-facing teams without "one more training session" as the crutch.

• You are highly organized and use workflows to keep your finger on every pulse that matters. You've either partnered closely with Enablement OR personally owned enablement work for customer-facing teams. You know how to make Sales, CS, and Support confident on what shipped.

• You are a world-class communicator who presents and writes in a precise, compelling style. You're comfortable switching from "must-be-understood" customer comms to "rally the enthusiasm" internal comms, and every style in between.

Interview Process

Recruiter Screen, 30-minute call to align on your background, what you're looking for, and answer any early questions

Hiring Manager Screen, 45-minute video interview with the hiring manager to go deeper on your experience, strategic thinking, and how you partner cross-functionally

Case Study, Complete a take-home project designed to simulate the work you'll do in this role.

Case Study Presentation, 60-minute live review of your project with the hiring team.
Marketing Leadership Interview, 30-minute conversation with our Chief Marketing Officer.

Final Round, 30-minute conversation with a C-suite executive to discuss vision, team fit, and long-term impact in the role

Compensation and benefits

The estimated base salary range for this role is $155,000 - $165,000 USD, plus a generous pre-IPO equity package.

Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO, plus extra fun perks!

Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.