Performance Marketing Specialist (d/f/m) - German-speaking

What is Leapsome?

Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.

Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.

Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.

It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

Your Opportunity

We're looking for a Creative Strategist to own the creative engine behind our paid social growth. This role is for someone who lives and breathes creative — you'll lead the research, briefing, testing, and iteration that drives performance on Meta, LinkedIn, and YouTube, and you'll think about every creative decision in terms of the business outcome it delivers, not just what looks good. You're a rare blend of creative and technical: you have genuine taste, and you can execute — writing the hook, briefing the edit, or cutting the ad yourself when speed matters more than process. You'll partner closely with the Performance Marketing team to scale paid social into a channel that's driven by creative insight rather than just campaign setup, and to help define Leapsome's creative voice as we continue scaling globally.

Job Description:

Creative Strategy & Positioning

• Develop the positioning, messaging, and creative angles that make HR and People leaders feel understood rather than marketed to.

• Find the moments, frustrations, goals, and everyday realities that resonate with real HR practitioners.

• Translate product and platform experiences into concepts that stop the scroll and drive action.

• Stay close to the customer: watch competitor ads, read comments, study reviews, and let those insights inform every creative decision.

• Turn performance data and testing results into sharper creative strategy by identifying what's working, what isn't, and what to try next.

Creative Production

• Own creative across static image, video/B-roll, and partnership/UGC ads. Lead concepting, briefing, and sign-off end to end.

• Write the copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats.

• Recut and remix existing ads quickly to generate high-volume creative iterations, and cut/produce ads yourself when speed matters more than process.

• Run creator operations end to end — sourcing, contracting, and whitelisting for UGC and partnership creators.

• Build a steady pipeline of high-performing creative across categories, with a clear test-and-learn cycle behind every concept.

Paid Social Strategy & Media Buying

• Own end-to-end paid social campaigns across Meta, LinkedIn, and YouTube, including full-funnel structure (awareness, consideration, conversion, retargeting).

• Make media buying and creative decisions through an ROI lens — tying output to cost per conversion, conversion rate, and pipeline impact, not just creative quality.

• Manage and forecast paid social budgets in partnership with the Performance Marketing team.

• Collaborate closely with Growth, Product Marketing, and Design to keep creative aligned with broader campaign strategy.

Who are we looking for?

• 3+ years in a performance marketing or creative strategy role, with hands-on ownership of paid social creative.

• A track record you can point to: you led a creative strategy that drove a measurable lift in conversions or sign-ups and moved cost per conversion in the right direction.

• Obsessed with the customer — you think about who you're talking to before you think about what you want to say.

• Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).

• Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting) is a strong plus.

• Familiarity with AI creative tools (e.g., Midjourney, Higgsfield, AdCreative.ai, or similar) is a strong plus.

• Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions, not just intuition.

• Strong project management and communication skills — you can run multiple creative workflows and reviews at once without losing quality control.

• Quick to pick up new tools — AI creative platforms, editing software, growth analytics. Experience with creative analytics platforms (e.g. Motion) is a plus.

• Working familiarity with paid search platforms (Google Ads, Microsoft Ads) is a plus.

Benefits

• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

• Teammates: Join a diverse and international team of talented, smart, and kind people

• Feedback and recognition: We value feedback exchange and celebrating successes — big and small

• Hybrid model: Together we spend 2 days per week in our Berlin office (Tuesdays and Thursdays are our sponsored lunch days, where lunch is provided by Leapsome).

• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year

• Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform

• Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome

• Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription

• Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness

• Corporate Benefits: Get exclusive discounts and deals from our partners.

• Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000

• Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights

• Competitive pay and pre-IPO equity package

This role is based in Berlin and the salary range for this position is €80,000 - €100,000 + Bonus + Equity. View our full compensation framework here.

Leapsome aims to pay generously and fairly. If the listed range isn’t working for your situation, please tell us early in the process, we’d rather have that conversation than lose a great candidate over a number we may be able to address.

If your role or skillset isn’t covered in our compensation framework, it’s likely because we haven’t hired enough in that area yet. We’ll build a data-backed range before we make you an offer, and we’ll share our thinking with you as early as we can.

This note is published for transparency. It reflects our compensation philosophy as of June 2026 and describes our general global approach — it is not a contract, offer, or entitlement to any salary, increase, or bonus, and may change at any time. Individual compensation is always governed solely by your written employment agreement and applicable local law.

Leapsome’s values

We stay true to our values in everything we do at Leapsome. 

• Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest.

• Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go.

• Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team.

• Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth.
  
  

Excited to be part of Leapsome? 😊

Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙

A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?

We look forward to getting to know you!

You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu✨✨✨

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Help us make work fulfilling for everyone!

At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive.

Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!