Lifecycle Marketing Lead (Luxury Fashion)

About Inspiration Commerce Group (ICG)
We’re a team of ~50 people who’ve done 6 acquisitions in 18 months and scaled from $0 to >$100M in revenue. We’re a global group with businesses across the US, UK, and EU. We buy and build companies that help people find and buy the products they love. Our portfolio includes leading fashion marketplaces like Italist, HEWI and Verishop, affiliate marketing platforms like Stylight and MyBestBrands, B2B technology solutions like Bonsai, and niche Marketplaces in the Creator and Construction spaces like Everpress and DOZR.

About the Role

We're looking for someone to join italist as a Lifecycle/Ecommerce Marketing Lead.

italist is a leading luxury fashion marketplace, connecting shoppers around the world with the best luxury boutiques across Italy and Europe. Acquisition gets customers to italist once — your job is everything after that. You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. If a customer buys once and never comes back, that's on you; if they become a loyal repeat shopper who opens every email, that's on you too!

This is a full-time, remote-first role in Canada, the US or the UK.

Things You'll Work On

• Email & Lifecycle Marketing: you'll own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability. Roughly 20% of italist's revenue comes from email today; you'll own that number and push it higher — and prove it with holdouts and incrementality, not just last-click attribution.

• Retention & Re-engagement: you'll own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating customers who've gone quiet. In luxury, the second purchase is where the economics really start to work.

• Loyalty Program Relaunch: you'll relaunch our loyalty program end-to-end — positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement — and make it something a luxury customer actually cares about, not a points scheme they ignore.

• Personalization: you'll personalize our marketing campaigns and on-site experience — using browsing behaviour, purchase history and brand affinities so every email and landing page feels curated by a personal shopper, not batched by a system.

• Owned Social: you'll run our organic social presence as a true owned channel — content that builds the brand, feeds the funnel, and gives customers a reason to follow us between purchases.

• AI Leverage: you'll use AI tooling and agentic workflows to get more out of everything above — drafting, building, analyzing and personalizing at a scale one marketer couldn't touch a few years ago. 1-2 people with the right systems should ship what used to take an entire team.

Attitudes

We don't care what your current job title is, how long you've been working, or whether you've worked in luxury before. We do care about you being tightly aligned with our operating principles:

• You're competitive and love to win. You're competitive and are always looking for an edge. You have a high bar (some would say "unrealistic") for yourself and those you work with.

• You do whatever it takes. You're willing to do what others won't to achieve what others can't. What we're doing is hard. Really hard. Sacrifices are required in the pursuit of greatness, and we're chasing greatness.

• Founder-level ownership. If something breaks, you fix it. If there's an opportunity, you chase it. You (and we) never say "that's not my job".

• Curiosity with teeth. You don't just ask why something isn't working — you dig until you know, then you ship a fix.

• You ask for forgiveness, not permission.

• You're a self-starter. You love being in the weeds and rolling up your sleeves to get things done. You never let roadblocks get in the way of getting things done; the laws of physics alone dictate what you can do.

• You have excellent analytical skills. The term 'quantitative rigour' gets you excited. You love using data to help identify problems, discover opportunities, and substantiate your ideas.

Who this role is right for

• Someone who has run lifecycle/CRM at an ecommerce brand or marketplace and wants to own the whole customer relationship — not just execute a channel

• Someone who builds rather than briefs — you're hands-on in Klaviyo and Shopify (segments, flows, events, integrations) and don't need an agency or engineer for most of what you ship

• Someone who already uses AI daily and treats it as a force multiplier, not a novelty

• Someone with equal parts taste and rigour — you can write a subject line a luxury customer would actually open, and you'd never call a campaign a win without knowing it was incremental

Who this role is not right for

• People who want a stable, predictable or repetitive role/set of tasks

• People looking for active mentorship (i.e. you'd rather have someone tell you exactly what to do vs. figure it out on your own)

• People who are excited about building and managing a team vs handing the details themselves

• People who find comfort in following a playbook

• People who don't want to be in the weeds, spending hours querying a database and slicing the data to find new insights and hypotheses to test

• People who prefer stability over speed or "strategy over execution"

Logistics/Next Steps

• Process: everyone will hear back within 3 days of applying. Our process involves calls with 2-3 members of our team. You'll also complete 1-day working session (paid, on-site in Toronto, if you're outside of Toronto we'll fly you in).

• Work Setup: we operate Remote-first with some time spent In-Person together throughout the year as needed.

• Working Hours: we trust team members to manage their own schedules and believe that taking time off to recharge makes you more productive in the long run. That said, we’re early enough that everyone’s work makes a big difference on the company’s trajectory. As a result, our team finds hard work fulfilling when we know it will be impactful.