Business Development Manager, Commerce Media

About impact.com
impact.com is the world’s leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com operates a performance marketing platform that connects retailers, publishers, and advertisers. Its commerce media products let these parties form partnerships and place relevant products across publisher content and retail sites. One of the fastest-growing parts of that business lives at the highest-intent moment in ecommerce - the point where a shopper has already decided to buy - where matching the right offer to the right shopper turns intent into incremental revenue for merchants, advertisers, and shoppers alike. This role sits at the center of that surface.

The Business Development Manager owns the commercial relationship for these products and is accountable for their adoption, revenue and growth across a portfolio of merchants and advertisers. This is a true ownership role, not a pure sales seat and not a cold-calling one. Qualified, warm opportunities are sourced and handed over by the sales team - what happens next is yours: pitching the product to merchants who are already using impact tech, closing them, leading their onboarding and activation, and then running and growing the account over time. You'll also inherit an existing book of active  clients that you're expected to nurture, expand and monetize. 

The role blends commercial ownership with product ownership. You are the commercial contact for your portfolio, while integration engineers handle the technical build. You'll lead commercially with merchants, advise advertisers on their campaigns and manage technical conversations with product and engineering teams. You are fluent in both affiliate metrics and supply-side ad-tech metrics. This is an individual-contributor role for someone with the experience to run a large book of business, show initiative and step up into greater ownership within a fast-growing part of the Spot Commerce Media unit. You report to the General Manager and work within the commerce media team.

What You'll Do:

Growth and revenue

• Grow adoption and revenue of these products across a portfolio of merchants and advertisers.
• Actively work with merchants and the team to improve monetization outcomes.
• Produce briefing materials, pitch decks, and implementation documentation for each client.
• Be the voice of the customer - collect feedback, results, and insights and communicate them back to the business.

Onboarding and activation

• Lead onboarding and activation of these products, including setup, integration validation, and go-live, coordinating the client's technical teams with support from integration engineers.
• Troubleshoot tag and/or API integration issues at go-live, escalating custom build requirements to integration engineers.
• Lead the creation of repeatable playbooks that move clients off manual processes and onto the automated model.

Performance and yield optimization

• Monitor CPC delivery, fill rate, CTR, eCPM, revenue per click, and yield.
• Identify optimization opportunities and implement them.
• Advise on placement, formatting, and layout to increase page yield, and on viewability, ad load, frequency, share of voice, and user experience.
• Deliver performance reviews and insights that help merchants, advertisers, and impact.com improve.

Client support and cross-functional work

• Resolve client issues and manage resolution timelines, escalating to technical teams where required.
• Support clients in attribution conversations with brands, positioning the CPC model alongside existing performance structures.
• Work with brand-side Success and Sales teams and the campaign team to match inventory and activity to active campaigns.

What You Bring:

• Understanding of the economics of the purchase moment — how relevance and offer placement drive incremental revenue and conversion at the point of sale, and how to grow yield on a high-intent surface.
• Three or more years in customer success, account management, or partner success — ideally in affiliate marketing, ad technology, ecommerce media, or a commerce platform — with a record of managing a portfolio across onboarding, performance, and growth, and measurable commercial outcomes.
• Experience in a commercial, sales, or account-management role, or in product / conversion-rate optimization.
• Fluency in supply and yield metrics: fill rate, ad requests, impressions, viewability, eCPM, and page yield.
• Fluency in affiliate metrics: EPC, AOV, CPA and CPC, conversion rate, cookie window, and last-click attribution and its limitations.
• Ad-tech literacy: CPC and CPM models, contextual targeting, ad serving, inventory quality, and ad-tag mechanics, including a functional understanding of JSON, oRTB, and API integrations.
• Ability to build reporting summaries, commercial decks, and revenue forecasts without support.
• Ability to hold technical conversations with ad-ops, programmatic, product, and merchant-integration teams.
• Clear written and verbal communication across editorial, technical, and commercial stakeholders.
• Ability to run a large book of business and competing priorities without close direction.
• Bachelor's degree or equivalent professional experience.
• Direct affiliate marketing experience preferred but not required.

Preferred

• Experience with an ecommerce media network, offer/relevance marketplace, or a commerce platform's monetization surface — you've seen how matching the right advertiser offer to the right shopper at the right moment turns intent into incremental revenue for everyone involved.
• Direct experience selling to, partnering with, or managing relationships with advertisers and brands — you understand how they think about spend, incrementality, and return, and you can hold your own in that commercial conversation.
• A track record with technology implementations that lift conversion at the point of purchase — you've worked hands-on with the systems that turn a completed sale into additional revenue and a better shopper experience, and you know what it takes to get merchants live and performing.
• Deep familiarity with ecommerce platforms and their commerce infrastructure, Shopify especially — Shopify Plus, the app ecosystem, integrations, and merchant workflows — and comfort being the commercial voice in a room that's also technical.
• Comfort operating across two vocabularies at once: affiliate and performance-marketing metrics on one side, supply-side / yield metrics on the other. You've lived at the intersection of advertiser demand and merchant monetization.
• A history of owning a book of business independently — growing adoption and revenue across a portfolio without close direction.

Salary Range: $100,000 - $120,000 per year, plus an additional 25% Variable Commission Plan and generous stock (RSU) award.

*This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Benefits and Perks: 

At impact.com, we believe that when you’re happy and fulfilled, you do your best work. That’s why we’ve built a benefits package that supports your well-being, growth, and work-life balance.

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled 
• Flexible spending accounts and 401(k)
• Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.
• Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.
• A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.
• Investing in Your Growth: We’re committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.
• Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.
• Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses. 

impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.