Vice President, Public Relations (B2B Technology)
Vice Presidents of B2B Technology at Highwire serve as leaders as part of Highwire’s B2B Technology Industry Sector Team, helping shape strategy, drive growth, and deliver impactful communications programs for the world’s most innovative and influential B2B technology brands. They oversee a portfolio of complex, high-value accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results.
This role represents a leadership opportunity for strategic, hands-on communications professionals with 10+ years of agency experience and deep fluency in the B2B technology ecosystem—spanning enterprise software, artificial intelligence, cloud infrastructure, SaaS platforms, developer tools, data and analytics, and the full spectrum of B2B technology innovation. Vice Presidents mentor teams, contribute to thought leadership, and play an important role in new business development, talent growth, and the continued evolution of Highwire’s B2B Technology Industry Sector Team.
Key Responsibilities
Practice & Client Leadership
- Serve as a lead for a portfolio of key B2B technology accounts, setting strategic direction and ensuring best-in-class delivery.
- Advise clients across enterprise software, artificial intelligence, cloud infrastructure, SaaS platforms, developer tools, data and analytics, compliance technology, and emerging B2B technology categories.
- Define and oversee integrated, multi-channel communications strategies that build brand authority, trust, and long-term market leadership in one of the most competitive and fast-moving technology environments.
- Provide executive-level counsel on messaging, positioning, reputation management, issues response, and navigating rapidly evolving market dynamics—from AI disruption to global regulatory and compliance shifts.
- Guide teams in translating complex B2B technology concepts into clear, compelling, and business-relevant stories for audiences ranging from C-suite executives and boards of directors to developers and technical buyers.
- Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
- Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, and executive visibility programs.
- Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.
Media, Thought Leadership & Market Influence
- Contribute to Highwire’s point of view on B2B technology trends, including AI acceleration, increasing security and compliance demands, fragmented media landscapes, and evolving buying committee dynamics.
- Maintain and deepen relationships with top-tier B2B technology, enterprise, trade, business, and policy media, as well as analysts and key industry influencers.
- Oversee thought leadership programs grounded in market intelligence, proprietary data, product innovation, and timely industry insights that cut through AI-generated noise and position clients as authoritative voices.
- Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for C-suite executives, founders, and technical leaders.
- Support integrated amplification strategies across earned, owned, and social channels to extend the reach of product launches, research, and executive commentary, connecting with decision-makers across the buying cycle.
- Represent Highwire and its clients at major B2B technology industry events and conferences (e.g., AWS re:Invent, Gartner IT Symposium, Salesforce Dreamforce, Microsoft Ignite, and relevant enterprise and developer forums).
Agency Operations, Leadership & Growth
- Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
- Support team growth through recruitment, coaching, performance management, and professional development.
- Play a key role in new business development, contributing to pitch strategy, proposal development, and client presentations.
- Partner with agency leadership and peers to support Highwire’s B2B Technology Industry Sector Team go-to-market efforts and service evolution, including collaboration across cybersecurity, health, financial services, and energy practices.
- Contribute to agency marketing initiatives, including award submissions, case studies, and promotion of proprietary B2B technology research and market intelligence.
- Champion Highwire’s culture of inclusion, empowerment, collaboration, and continuous improvement, and uphold the firm’s commitment to DIBs (Diversity, Inclusion & Belonging).
Success Factors
- 10+ years of PR or strategic communications experience, with significant agency leadership experience (required).
- Deep expertise leading communications for B2B technology companies, including enterprise software, AI, cloud, SaaS, data and analytics, developer platforms, or compliance technology.
- Proven success owning and scaling integrated, multi-channel communications programs for complex, high-growth B2B technology clients navigating long buying cycles and diverse buying committees.
- Strong command of the B2B technology media landscape, analyst community (e.g., Gartner, Forrester, IDC), and key industry influencers.
- Demonstrated ability to craft data-informed, creativity-driven narratives that rise above market noise and connect with decision-makers from the boardroom to the developer community.
- Exceptional strategic writing, editing, and storytelling capabilities, with fluency in translating technical complexity into business impact.
- Demonstrated experience providing executive-level client counsel and managing senior stakeholder relationships, including C-suite and board-level engagement.
- Track record of building, mentoring, and retaining high-performing teams.
- Strong business acumen, including experience with forecasting, resourcing, and revenue growth.
- Experience supporting and winning new business in a competitive agency environment.
- Confident, collaborative, and decisive leader with a passion for B2B technology innovation and the evolving dynamics of enterprise buying and influence.
- Thrives in a fast-paced, high-growth environment while balancing strategic and operational priorities across a diverse portfolio of technology clients.
The salary range for this position is $130,000 to $195,000, with the final offer based on a combination of factors, including education, relevant experience, skills, prior training, internal equity, and local geographic market data. This role also includes a competitive benefits package with medical, dental, and vision coverage, 401(k) matching, generous paid time off, and additional perks designed to support your overall well-being and growth. #LI-Hybrid
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry. We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose. With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation. We know that the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers. Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.
Our people-first culture is reflected in the meaningful benefits, flexibility, and support we offer:
- Competitive salary with merit-based opportunities for growth
- Flexible hybrid work model tailored to your schedule and lifestyle
- Generous vacation policy, including extended summer and winter breaks
- Early log-off on Fridays through our Empower Hours program
- 401(k) plan with employer matching
- Comprehensive medical, dental, and vision coverage, plus FSA options
- Paid parental leave benefits
- Commuter benefits
- Annual Growth Mindset stipend for books, events, or learning experiences
- Monthly technology reimbursement
- Wellness benefit program for mental and physical health
- 501c3 donation matching program
- Mentorship and ongoing professional development opportunities
- Monthly recognition and team celebrations
- Employee referral and new business referral bonuses
- Quarterly Highwire events and team gatherings
- Dog-friendly office environment
- A supportive, inclusive, and collaborative workplace where you can grow and do your best work
Location & Work Environment
Highwire offers both remote and hybrid work options, depending on where you live.
Hybrid: Candidates located within commuting distance of our New York, NY or San Francisco, CA offices follow a hybrid schedule, with three in-office days per week.
Remote: We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C..
Please note: We are only able to consider candidates who reside in one of the locations listed above at the time of hire.
Join the Highwire team
If you’re inspired by the opportunity to shape meaningful stories and grow alongside a team that values innovation, accountability, and inclusion, apply below to start the conversation.
Please note: This posting may be used to build our talent pipeline, connect with top professionals in the industry, or extend reach across multiple locations. We welcome all interested candidates to apply and explore opportunities at Highwire!
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