Manager, Social Media

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. Hasbro is seeking a culturally tuned-in, strategically sharp Manager, Social Media to own the social presence for several Hasbro's most iconic brands — think the kind of names that live on store shelves, in living rooms, and deep in pop culture.  

 

The Manager will blend big-picture strategic thinking with hands-on content craft, driving social innovation while keeping our always-on engine humming. This is a role for someone who thinks in moments, moves fast, and knows how to build communities that actually care..  

 

Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ location in Boston, MA. 

 

A day in the life as a Manager, Social Media: 

 

Strategy & Execution 

 

• Social innovation. Actively monitor the platform landscape, emerging creator culture, and competitor activity — bringing forward-looking recommendations and test-and-learn opportunities to the team. 

• Brand channel ownership. Lead end-to-end social strategy and channel management for 2–3 TGL&E brands across Instagram, TikTok, Facebook, X/Twitter, YouTube, and emerging platforms — owning the voice, look, and feel of each. 

• Social Editorial lead. Act as the editorial "editor-in-chief" for the brand's voice, identifying micro-trends within minutes and determining if/how the brand should engage. Set the tone and standards for community engagement across owned channels — fostering meaningful fan relationships, monitoring conversations, and escalating when needed. 

 

Campaign Development 

• Big moment strategy. Identify and architect social-first strategies for cultural moments, product launches, tentpole campaigns, and licensing activations — pushing creative boundaries and driving social innovation. 

• Always-on content production. Oversee and contribute to the development of always-on content calendars — balancing brand storytelling, product messaging, entertainment integration, and platform-native formats. 

 

Cross-Functional Collaboration 

• Global collaboration and scale. Partner with regional teams to adapt influencer and social programs for local markets. 

• Cross-functional partnership. Serve as the social lead and connector across brand, marketing, licensing, entertainment, creative, and analytics teams — translating business objectives into compelling social executions and ensuring alignment upstream and downstream. 

• Retail & social commerce. Collaborate with product and merchandising teams to integrate social commerce features (like TikTok Shop or Instagram Shopping) with creator content. Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement. 

• Mentorship. Partner with and provide guidance to the Associate Social Media Manager — sharing expertise, elevating their work, and modeling excellent creative and strategic judgment. 

 

Measurement & Optimization 

• Analytics and optimization. Own performance reporting for your brands — tracking KPIs, surfacing insights, and using data to sharpen strategy, content decisions, and channel investment. 

• Compliance and SOP. Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices. Develop standard operating procedures for use across the team. 

 

What you’ll bring: 

• 4-6+ years of social media experience, ideally in consumer brands, entertainment, or toys/games 

• Proven track record of managing multi-brand social portfolios with measurable impact 

• Deep platform fluency across TikTok, Instagram, YouTube, and beyond 

• Strong creative instincts — you can brief it, shoot it, or write it 

• Comfortable navigating matrixed orgs and building collaborative relationships 

• Analytical mindset — you know your way around social analytics tools and dashboards 

• Genuine passion for pop culture, gaming, and the Hasbro world 

• Strong communication, project management, and organizational skills. 

• Ability to manage multiple projects simultaneously with a high level of attention to detail.