Vice President - General Manager

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client, a premier West Coast active lifestyle company, that blends resort-style amenities, family programming, and community into a single shared membership where members can do it all.

About the Role

The Vice President / General Manager serves as the senior leader for a campus or regional portfolio, responsible for delivering exceptional member experiences, operational excellence, team leadership, and financial performance. This role is critical in driving our sports, outdoor recreation, and active lifestyle-forward culture while building strong community engagement and maximizing long-term member loyalty.

The VP/GM leads cross-functional club operations including fitness, sports, food & beverage, aquatics, family programming, hospitality, facilities, and member engagement. This leader acts as both a strategic operator and culture builder, creating an environment where team members thrive and members feel deeply connected to our community.

Responsibilities

• Lead all aspects of club and campus operations with accountability for revenue growth, profitability, member satisfaction, and team engagement.

• Drive membership growth, retention, and utilization through elevated hospitality and programming experiences.

• Ensure operational excellence across safety, cleanliness, service standards, and facilities management.

• Build and develop high-performing leadership teams across operations, fitness, hospitality, and programming.

• Champion our culture and ensure alignment with the company’s Code of Culture.

• Partner cross-functionally with corporate leadership teams including operations, marketing, finance, people operations, and member experience.

• Create a strong community presence through events, and member engagement initiatives.

What We’re Looking For

• 10+ years of leadership experience in active lifestyle, hospitality, fitness, resorts, private clubs, or multi-unit operations.

• Strong financial acumen with experience managing complex P&Ls.

• Ability to thrive in a fast-paced, growth-oriented environment.

• Proven success leading large operational teams in customer-centric environments.

• Exceptional leadership presence with the ability to inspire, coach, and develop teams.

• Passion for sports, outdoor recreation, active lifestyle, wellness, recreation, and community-building.