Head of Marketing

About Fetch

Fetch is how modern pet parents give their pets the best care 🐶🐱. One pink app 🩷 for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.

Fetch is building Australia's most loved pet health brand. The brand already has something special: 4.9⭐️ on Google and customers who genuinely love us. The next stage is turning that into a brand pet parents notice, remember and choose. That's where you come in.

• Location: Sydney (Hybrid, 3-4 days in-office)

• Employment type: Full-time

• Compensation: Competitive Series A salary + meaningful equity

• Working with: Reports to a co-founder. Leads a team of three, and partners closely with product, design, and the founders.

Your role

We're looking for an exceptional Head of Marketing to shape Fetch's next stage. This is a senior player-coach role owning the full marketing engine: brand, creative, content, comms and lifecycle. The job is to help people trust us, remember us and choose us, then build the brand that makes Fetch impossible to ignore.

You'll need creative instincts and commercial judgement. Some days you'll set strategy, other days you'll write the landing page, shape the campaign, review the numbers or brief a creator.

What you'll build

• A brand people remember: brand, content, messaging and campaigns that make Fetch stand out

• A weekly creative engine: an in-house testing machine across creative, messaging, campaigns and landing pages that compounds every week.

• A content and comms presence: a consistent, premium way Fetch shows up everywhere, unmistakably us.

• A high-craft team: a small marketing team you hire, coach and lead as Fetch scales.

About you

You've scaled something before. You've helped build a brand people notice and remember. You know what good looks like, and how much craft, speed and discipline it takes.

This might look like:

• 5+ years in marketing, ideally through a Series A to C consumer business

• You've hired and led a marketing team

• You've built or run an in-house creative testing operation

• Good judgement across copy, design, campaigns, landing pages and customer experience

• A sharp eye for creative that works on Meta, TikTok and beyond

Nice to have: subscription, product-led growth, commercial ownership, or regulated-category experience.

Beyond the CV:

• You're optimistic and ambitious, and you get the people around you excited to go harder

• You have a relentless sense of urgency. You do the thing instead of talking about it

• You build your own AI agents and try new models the day they land, but you know when to do it by hand

• You care about the tiny details that make a brand feel premium and trustworthy

• You love pets! 💗

You probably won't love this role if

• You want a big team and an agency roster, and you'd rather manage from a distance

• You need perfect data, perfect briefs or perfect structure

• You're uncomfortable being challenged, or you think people should stay in their lane

What it's like here

We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.

• You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team

• Weird is welcome. We value unexpected perspectives and people who think differently, so just be you

• Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets

• We're growing FAST. It's an exciting time to join and you'll directly impact the future of our products

And the perks:

• Competitive Series A salary + meaningful equity

• Hybrid working (3-4 days in-office)

• Latest MacBook Pro and a top setup

• Two team retreats each year

• Office dogs for cuddles and interruptions

• Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

How to apply

Apply via the link. Attach your CV and anything else that shows your work. Then tell us your three best achievements and the specific role you played in each. Bonus points for a photo of your pet 🐾.