Lead Designer, Brand and Creative

Lead Designer, Brand & Creative

Location: LA / NYC
Team: Topps.com
Reports to: VP Product Design

About the Role

Topps is an iconic brand at the intersection of sports, culture, and collectibles. We’re seeking a Senior brand lead creative to define and elevate the creative vision for Topps.com — the digital hub of our collectibles experience.

In this role, you will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling. You’ll partner with brand managers and cross-functional teams to bring trading card products to life online, creating dynamic, culturally relevant experiences that excite collectors worldwide.

The ideal candidate is both a visionary leader and a hands-on maker: someone who can set a bold creative direction, roll up their sleeves to deliver exceptional design, and raise the bar on how we present our products and brand in the digital space.

What You’ll Do

Brand & Identity

• Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
• Own our digital brand guidelines and help others use them with confidence and creativity

Product Marketing & Campaign Creative

• Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
• Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
• Create campaign toolkits — launch pages, social content, promos, event assets, and more
• Support global brand teams with creative, working with teams to localise and support product launches
• Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.

Product Personality

• Partner with Product Design to bring the brand into the product experience — onboarding, microcopy, moments of delight, and surprise
• Design for how the product feels, not just how it works

Web & Surface-Level UX

• Design and evolve brand-forward surfaces like our marketing site, blog, and careers page
• Make sure every page tells the story clearly — and looks good doing it
  
  

Internal & Employer Brand

• Create design for company events, internal initiatives, and recruiting efforts
• Help reinforce the brand inside the company as much as outside
  
  

Sales & Partner Enablement

• Design standout decks, one-pagers, and B2B materials that reflect the polish and personality of our brand
  
  

Minimum Qualifications

• 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Strong track record in digital brand building and commerce-driven creative.
  Experience developing and scaling brand architecture and design systems.
  Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
• Expertise across integrated design, spanning digital, web, campaign, and experiential work.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.
  
  

Preferred Qualifications

• A portfolio showcasing digital brand, e-commerce, and web design work.
• Experience in sports, entertainment, or consumer lifestyle brands.
• Ability to balance creative strategy with business impact.
• Familiarity with direct-to-consumer and e-commerce brand building.
  
  

This is a senior role for a design lead individual who can both inspire and execute, pushing how Topps.com presents trading cards and collectibles to the world — making them not just products, but cultural icons.

Why Join Us

We’re not just building products — we’re building the future of the trading card hobby. Backed by Fanatics, the largest name in sports merchandise with 900+ league and team partnerships and access to over 81 million fans, we’re combining the speed of a startup with the scale of a global platform.

From day one, the tools we design will shape how millions of collectors buy, sell, rip, and show off what they love. With exclusive licensing deals across the MLB, NFL, and NBA, we’re in a unique position to reimagine the entire collector experience — and we’re just getting started.

What That Means on the Design Team

• We move fast. There’s a lot to build, and we do it with urgency — without ever compromising on craft.
  We design for scale. Our work has to flex across platforms, audiences, and collector journeys — and still feel unmistakably us.
  We’re pragmatic. We chase bold ideas, but we also know when to simplify, sharpen, and ship.
• We’re product-first. Every design choice ties back to collector value. We build trust through clarity, creativity, and connection.
  We’re hands-on. We lead by doing. From prototyping to pixel polish, we’re in the tools making things better — every day.
  
  

This is your chance to shape a brand collectors will recognize, rally around, and remember. You’ll have the space to explore, the support to level up, and the platform to do your best work yet.

Let’s make it legendary. Let’s build the brand collecting deserves.

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.  Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com).  For added security, where possible, apply through our company website at www.fanaticsinc.com/careers