Senior Associate, Consumer Promotions Strategy
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About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.
The Consumer Promotions Strategy team utilizes insights from data and hypothesis on consumer behavior to conceptualize, launch and optimize highly visible promotional campaigns that acquire, activate and retain consumers on the DoorDash platform across in-app and CRM channels. We own performance metrics related to incremental volume and efficiency from promotions and manage the overall promotional budget for Canada.
About the Role
We are looking for a Senior Associate to guide our consumer promotional campaigns and engage our consumers. A/B testing. We You will execute highly visible consumer campaigns across in-app and CRM channels to drive business growth and work to optimize them through experimentation and analyze a variety of complex data to obtain insights on consumer behavior and design targeted promotions that move our key success metrics.
You will report to a Manager, Promotion Strategy on the Promotions Strategy team.
You're excited about this opportunity because you will…
- Solve one of the company's hardest challenges: balancing growth with profitability
- Work with complex data sets to uncover valuable insights, and then use those insights to positively influence order rates of consumers
- Develop and launch promotional campaigns, including determining the optimal targeting, offer constructs, and in-app surfaces to drive activation, order frequency and retention.
- Run experiments and A/B tests to understand incrementality and optimize the consumer lifecycle
- Perform analysis to balance in-campaign incrementality with efficiency, long-term retention and payback
- Report on weekly campaign performance, perform deep dives as needed, and work on campaign readouts
- Work on cross-functional programs with Strategy & Operations (S&O), CRM, Analytics, Product and Brand Marketing
- Roll up your sleeves to solve weekly trends to improve conversion or volume by recommending tactics rooted in data along with surfacing their trade-offs
We're excited about you because you have…
- A Bachelor's degree or equivalent working experience
- 3-4 years of experience in pricing and promotions, growth marketing, marketing analytics, management consulting or business analytics
- Strong analytical skills with intermediate to advanced SQL skills; you can write queries from scratch to pull your own data and glean valuable insights
- Experience digging into large data sets to translate data into valuable business insights to make recommendations
- Experience with dashboarding tools (Mode, Sigma or Tableau)
- You can see the big picture of “why” and execute at the lowest level of detail to fully achieve the objectives to hit business key metrics
- You possess a strong bias for action and can balance accuracy with speed
Compensation
Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.
Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
If you need any accommodations, please inform your recruiting contact upon initial connection.
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