Lead Data Scientist- Marketing

This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.

About the Role:

We are building a cutting-edge data science team in India and are looking for an experienced Lead Data Scientist with a strong focus on marketing analytics and campaign modeling. In this role, you will apply your expertise in predictive modeling, experimental analysis, and data-driven decision-making to enhance and optimize our direct mail and paid media marketing efforts.

You will play a key role in developing response models (to predict which leads are likely to engage) and approval models (to predict product approval likelihood), improving customer targeting, and maximizing marketing ROI. This is an exciting opportunity to join a global team and help drive acquisition growth through data science innovation.

Key Responsibilities:

Marketing Model Development & Optimization

• Design and build response models to predict the likelihood of customer engagement with campaigns.
• Develop approval models to estimate a lead’s probability of being approved for financial products.
• Analyze match backs (expected value calculations) to support decisions for direct mail and paid marketing initiatives.

Campaign Analytics & Insights

• Partner with marketing teams to design experiments, define KPIs, and measure campaign effectiveness.
• Conduct deep-dive analyses on direct mail and digital media campaigns to extract actionable insights.
• Drive targeting strategy and segmentation using model outputs and historical performance data.

Scalable Implementation & Model Management

• Ensure models are production-ready using software engineering best practices.
• Monitor and improve model performance over time, integrating results into campaign execution pipelines.

Cross-Functional Collaboration

• Work closely with global stakeholders across Data Science, Marketing, Risk, Product, and Engineering.
• Provide thought leadership on applying machine learning to growth and acquisition efforts.
• Translate technical findings into clear, business-impactful recommendations.

What We’re Looking For:

• 8+ years of experience in data science with a focus on marketing, growth, or customer acquisition.
• Proven track record developing and deploying predictive models for marketing use cases.
• Strong proficiency in Python and ML libraries (e.g., Scikit-learn, XGBoost, PyTorch, or TensorFlow).
• Advanced SQL skills and experience working with large-scale relational databases.
• Deep understanding of statistical testing, experiment design, and campaign performance analysis.
• Ability to think creatively and move quickly, with a bias for action in a fast-paced environment.
• Exceptional communication skills with the ability to present findings clearly to non-technical stakeholders.
• Master’s or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.

Bonus Points:

• Experience with direct mail targeting, paid media optimization, or acquisition funnel analytics.=
• Background in fintech, credit products, or regulated industries.\
• Familiarity with MLOps, particularly in the AWS ecosystem, and workflow tools like Apache Airflow.\
• Prior work involving uplift modeling, lookalike modeling, or media mix optimization.