Associate Manager, Global Product Marketing, NBA

Who We Are At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

The Opportunity

The Associate Manager, Global Product Marketing, NBA will drive global marketing efforts as part of a team bringing premium quality free-to-play mobile titles to market. The ideal candidate has a strong focus on delivering and executing on innovative marketing strategies, mastering and analyzing key performance indicators to deliver on business goals, and leading communications and prioritization among a diverse set of cross-functional teams. If you thrive in an entrepreneurial and dynamic environment where you have every opportunity to make a meaningful impact on product and business growth, this is the job for you! Apply today!

What You Will Do

• Mobile Marketing Campaign Strategy Execution: Lead marketing plan development and execution across paid, earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.

• Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.

• Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.

• Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.

• Conduct competitive marketing analyses to provide sound marketing recommendations.

• Creative Positioning, Asset Development, KPI Development and Mastery: Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.

• Identify, understand, and master key performance indicators of business goal success.

• Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.

• Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.

• Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.

What Will Make You a Great Fit

• 3+ years of product marketing experience with at least 2 years of marketing mobile free-to-play titles.

• Marketing & strategic analysis skills with an ability to map an understanding of business drivers.

• Experience working with User Acquisition and Performance marketing, evaluating channels & creative performance.

• Understanding of best practices within ASO/First Party Marketing.

• Ability to create and execute best in class mobile marketing campaigns (UA, Performance, Social, 1P).

• Rally partners and cross-functional teams to strive to achieve the desired business goals.

Bonus Qualification

• Passionate about Gaming and Sports.

• Familiar with 2K IPs, including NBA and WWE among others.

• Experience working with developers and licensors.

• Travel required for Development Studio relationship & planning (Seattle).

 

The pay range for this position in Novato, CA at the start of employment is expected to be between $78,900 and $116,000 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

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